Take a page and grower from Chico, CA

Joe Sarnicola special for the citizen

The city of Chico, California, located in the Sacramento Valley region of Northern California, has a population of approximately 100,000 and is the cultural and economic center of the region. The city has an arts commission and an arts funding program which consists of an annual allocation by the city council of general funds to arts organizations, programs, and individual artists in the urban area of ​​Chico through funding from community organizations in the arts category.

The mission of the Arts Commission, as stated in the City of Chico Arts Master Plan, adopted by City Council in 1993, is: “Excellence in the arts is a reflection of the health and of the quality of life of a community”.

By now you might be wondering what this information has to do with the Finger Lakes Art Council. Well, Bruce Jans, an independent video producer, recently returned to Seneca Falls, the town where he was born, from Chico.

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While living in California, one of Bruce’s projects was called “The Creative Spirit,” a series of profiles on local art and artists sponsored by the Sierra Nevada Brewing Co. After moving to Seneca Falls, he contacted the members. of FLAC, and also networks with other agencies, companies and individuals intending to produce a similar series here in the Finger Lakes region through his company, Greenlight Productions. We’re excited to help Bruce promote his efforts as he searches for people to profile, as well as sponsors and other sources of funding.

Although he’s won regional and national awards for his work, Bruce said he didn’t originally plan to be a film producer.

“I went to the University of San Diego on a football scholarship,” he said, “and thought I’d be a coach.”

Bruce took advantage of the opportunity to intern at a small film company and enjoyed the work so much that he decided to make a career out of it.

Currently working part-time at a local TV station, Bruce said, “I would like to partner with public broadcasting stations, but I’m also looking for people who understand the process. I’m looking for like-minded people to make this happen. It is a collaborative process from which everyone involved benefits.

In addition to his passion for the arts, Bruce has also produced a series on local small businesses in California called “Open for Business”. This might be of interest to the Cayuga County Chamber of Commerce or the Cayuga Economic Development Agency. He also enjoys filming live music and sports.






Joe Sarnicola


If anyone reading this would like to work with or support Bruce in any way, they can be contacted by email at [email protected] or (530) 966-4132.

We certainly appreciate the statewide community grants program developed by the New York State Council on the Arts, which is locally administered by Auburn Public Theater, but if Auburn City Council members wish to create an opportunity fundraising for the arts, like Chico’s, FLAC board members are interested in listening.

The Finger Lakes Art Council Board of Directors is also looking for new members to join our great team. We are interested in anyone involved in the arts such as painters, writers, musicians, photographers and more, or anyone else who is willing to commit to helping us promote the arts in the Finger Lakes region . If interested, please email me at [email protected] We are grateful to all artists, patrons and other supporters of the arts, and look forward to hearing from you.

Norma D. Ross