Angkor Art Movement Revealed – Khmer Times
YouAdMe signs MOU with MSQM ZTH, Frasers Hospitality to promote Cambodian art
The next time you like a painting, take out your mobile phone, scan the QR code and you can chat with the artist and get all the information about the work and buy it online. It is now possible to track similar e-commerce activity in Cambodia as well, thanks to the launch of the Angkor Art Movement 2022.
YouAdMe Co., Ltd. social commerce platform. on Friday signed a memorandum of understanding with Cambodian property developer MSQM ZTH and Frasers Hospitality to jointly launch the 2022 Angkor Art Movement at the FT Gallery, the country’s first contemporary urban art gallery.
Officials said the Angkor Art movement is the first in a series of partnerships with local and international brands to promote and sell the works of Cambodian artists through its hybrid marketplace.
As part of the movement, YouAdMe is curating a collection of works by Cambodian artists to be exhibited at MSQM ZTH’s flagship development in Phnom Penh – Frasers’ 88-room Capri by Fraser property, which is set to open in October. 2022.
For each physical artwork displayed at Capri by Fraser, there will be an embedded QR code that will direct visitors to her digital exhibit on the YouAdMe mobile app, where they can learn more about the artwork, chat with the artist and even buy the work. .
CEO and Co-Founder of YouAdMe, Bernard Teo, said, “By exhibiting artwork on our mobile app YouAdMe which pioneered in Cambodia, we are giving thousands of established and unknown artists convenient access to the marketplace. art, online and offline. At the same time, art lovers have the opportunity to buy works of art and support local artists. »
Mark Chan, COO of Fraser Hospitality, said, “Presented by MSQM ZTH and organized by YouAdMe to support Cambodia’s budding artists and improve lives by creating a better environment for local art to flourish, the approach YouAdMe’s vision to bring art to a wider audience and make it come alive for Cambodians is commendable.
Kim Rithy, vice president of the Union of Youth Federations of Cambodia (UYFC), and Sok Puthyvuth, state secretary in the Ministry of Posts and Telecommunications and a permanent member of the UYFC, also attended the ceremony.
Addressing the gathering, Rithy said, “Over the past ten years we have witnessed an artistic regeneration of our beloved nation. But much more needs to be done to cultivate the arts sector. Angkor Art is a movement that engages and connects artists and art lovers in Cambodia and around the world, and I firmly believe that it will help Cambodian arts to flourish and regain the popularity of ancient Khmer culture in the region.
Puthyvuth pointed out that as Secretary of State in the Ministry of Posts and Telecommunications, he had always been particularly attentive to initiatives that would help drive digital transformation in Cambodia. “Technology, creativity and innovation are the three pillars of success that can accelerate Cambodia’s development so that we can catch up with the world. Angkor Art Movement 2022 is a technology-driven initiative that contributes to the digital transformation of the art industry in Cambodia. I believe it can develop our artists and the communities around them, and put us on the right path to becoming a constructive mover and shaker in the global art world,” he said.
Reiterating the importance of the new movement, MSQM ZTH Managing Director Pheap Horng said, “Before Covid, the art scene was booming and our local artists were thriving. Tourism needs to be promoted again to bring artists’ lives back to normal, and MSQM ZTH will support these artists by creating a new art world that is evolved, shaped and enhanced by technology.